Art History - 752 Words

Katie Tran Paper #1 In Grandview Boulevard, completed in 1974 CE, the artist utilizes painterly brushstrokes. The shadows of the trees that are painted dark purple appear to have more painterly aspects than the rest of the composition. From far away, the painting seems smooth and sleek, but up close, the individual thick brushstrokes can be seen. The implied texture of the leaves in the painting is sturdy and prickly, and the texture of the yellowed grass appears to be dry and coarse, however, the actual texture of the painting itself is smooth. The artist also uses both curvilinear and geometric lines. In looking at the trees in the painting, they are composed of primarily geometric lines (excluding the leafy top) that run in a†¦show more content†¦The tree on the bottom right of the painting demonstrates modeling, which is the contrast between light and shadow in a work. The shading on the left side of the tree is darker than the right side of the tree. The tree’s local color (true c olor) is a light tan (bark of the tree) in comparison to its perceptual color (implied), which is a darker gray/brown. The painting demonstrates diminution of scale, for the long palm trees at the top of the composition appear smaller than the long palm trees placed lower on the page. Not only does the artist use diminution of scale, but they also use vertical location. The bushier palm trees n the back left side of the composition all appear to be the same size, but because some are placed higher on the page, they appear to be further away than the ones placed lower on the page. The artist use of overlapping helps achieve perception of depth. By overlapping the trees it makes it look like the painting has much more depth. Because of all of this, the painting portrays deep depth, not only because of the multiple overlapping and diminution of scale, but also because of the multiple horizon lines, causing the painting to look like the road goes on over the hills. This painting is a n arrative, and its focal point is down the road. As the roads begin large and gets smaller, the eyes follow the road until it ends. The artist uses both thick and thin lines inShow MoreRelated The History of Art Essay4153 Words   |  17 PagesThe History of Art Art was the first written language and to study the history of art is to study the history of civilizations and humankind. The Paleolithic cave paintings in France, when viewed in the modern western perspective can only be speculated at as to the intent and/or purpose of the original artisans. 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A Research Study On Revolutionary Information - 865 Words

Every year it seems like a scholar is releasing a new case study in which revolutionary information is given on how to become a better, more successful teacher. While research studies are important to improving one’s teaching methodology in order to meet the needs of the multitude of unique learning styles of students, time and time again, one can identify a similar thread throughout all of the essays: the capability to listen. Through this simple, innate, God-given skill, educators can further improve their ability to more than adequately meet the educational needs of each of their students. Through the implementation of engaging students, forming trustworthy bonds, encouraging free learning, and implementing the examples of excellent teaching that Christ has modeled, the act of listening will be evident a good educator’s teaching style. Habitually, student respond better to teachers who are engaged in the information they are lecturing about and with the students whom they are teaching. There are several different ways to foster learning through engagement. First, enabling learning through educational, discovery, games is one of the most natural ways that children soak up and retain information. When I was young, I remember that my mom would construct games on school subjects such as spelling, grammar, and history, in order to ensure that I would view learning as enjoyable. Through the interactive learning enabled by the games, I joyfully learned and retained theShow MoreRelatedHow Revolutions Within Europe Over A 500 Year Period980 Words   |  4 Pagesbegins by defining revolution and then presents his hypothesis that revolutions stem from the state’s actions. 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We will provide examples of the most recent terrorist activities within the country of Colombia that have been perpetrated by the FARC and provide a graphic example showing where these events occurred. This paper will explore elements of the countries physical or human geography that contributes to the occurrence of terroristRead MoreOf All The Mental Duties Revealed About The Rat During1324 Words   |  6 PagesOf all the mental duties revealed about the rat during this book, the one that most interested me was direct reciprocity. This was the most intriguing information, because while generalized reciprocity would seem to be a higher functioning thought process, in reality direct reciprocity is far more complex. The animals must learn and understand reciprocal altruism. Not only are the animals required to learn t hat there is a causal relationship between cooperatively working together and receiving moreRead MoreWill The Uk Reach Level : 2 Bim1356 Words   |  6 Pages 8 Outline of Sections †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Chapters †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Title Will the UK reach level: 2 BIM by 2016? A study through the evolution of BIM and its history in the UK. Rationale Around  £69 billions income contributed and more than 2.5 millions of workers employed in 2010, it is obvious that the construction industry plays quite the important role in the UKRead MoreWhat Is Priori Research And Present Era1507 Words   |  7 Pages- In this paper the study examines the ‘Priori research’ role in accounting which covers history and present era. It has been declared in the year 1960 as a golden age. Over the period of time various critiques have criticized the piece of works cited. According to Nelson, there has been very slow progress from the year 1960 to now. He is also of the view that priori studies have values which may be considered doubtful. The other view given is by Dopuch and Revsine and they claim that work is full

My Bloody Life Claims Free Essays

In Chicago, one gains power that is attained only by being ruthless. This can be shown in the book My bloody Life, by Reymundo Sanchez, that takes place in Chicago. Throughout this book, Reymundo points out the ruthlessness in the main character that gains his power only by being that. We will write a custom essay sample on My Bloody Life Claims or any similar topic only for you Order Now Reymundo quotes, â€Å"I was digging up my own grave because I wanted to be accepted. I wanted to be looked up to. The only way I knew of achieving this status among the gang members was to commit as many violent acts as possible†¦ Finally those around me stopped thinking of me as a coward, R. S 114. † Reymundo shows that he acknowledges the fact that he is digging up his own grave by committing crimes. His ruthless character is shown by when he says, â€Å"achieving this status†¦was to commit as many violent acts as possible. † To reymundo, in order to gain his power he had to be looked up to, and the only way that he would be looked up to is by committing as many violent crimes as possible. In Chicago, power is abused to suppress the lower class. This can be shown in the book My bloody Life, by Reymundo Sanchez, which takes place in the city of Chicago. In the book there are several scenes where innocent lower class people are not treated fair, because of their status. Reymundo says, â€Å"Gang members as well as non-gang members feel they need to run and hide when the police are present. If they didn’t, they would be harassed beaten or arrested for a crime they didn’t commit. Police tend to believe that kids in the ghetto are guilty unless proven innocent. That’s why kids run, and the police are the enemy, R. S 231. † This quote shows the mentality of the lower class whether they are gang or non-gang members. The fact that instead of having a fair trial, the lower class are harassed, beaten or arrested for a crime they did not commit shows the suppression on the lower class that is being abused by the ones with power. How to cite My Bloody Life Claims, Essays

Humanities Reaction Paper (Paintings

Humanities Reaction Paper (Paintings-Msuiit Charter Day) Essay But, upon observing the painting, I realized that it as more than the variety of colors that the painting is trying to convey. The artist was not there for me to ask him What the interpretation Of his work really is. But as assessed the painting, in my own observation, the painting is all about PEACE. At first glance, did not notice that this painting is actually divided into three divisions. The main part is where we can see a crab and a shrimp with a background various curls and colors to serve as the water where they swim. And I believe that the painting is really about the peace in Mindanao because of he pattern of colors which is commonly known as trademark in Allan, And with further research about the crab and shrimp for better interpretation of this work of art, have known that these two creatures are enemies. So I think. The artist is trying to show indirectly a peaceful relationship through those creatures. And then there is the other division which can be found at the upper-right part of the painting. As have observed it, it shows unity among the people in a community with different culture and beliefs. I can say that by the look of the clothes they are wearing. The one is in a long sleeves top while the other one is wearing clothes like of those ethnic people. Amidst the different culture and beliefs, the artist is trying to send a message that there should be peace and unity among the people to attain success and happy living in a community. The next division Of the painting that most captured my sensitivity is the one found at the upper-left part of the art. There is a church and a mosque, two doves and two coconut trees. As we can observe it, those three sets are put by the artist side by side. The two doves flying together side by side. The two coconuts growing together side by side. And the artist is trying to suggest that if those creatures can be together peacefully, why cant we people with different religions? Every religion deserves respect and understanding from other sectors with different beliefs. And if we respect each ones religion and belief, there will be peace and unity among us. As a personal insight, it is time for us to do our part in establishing peace especially here in Mindanao. It is not only the war or the conflicts in those remotes areas that need attention, but as individuals, we can intricate something for a peaceful living.

Earth Rotation Essays - Celestial Coordinate System, Precession

Earth Rotation The Earth is rotating around an axis (called its rotational axis). Some objects rotate about a horizontal axis, like a rolling log. Some objects, such as a skater, rotate about a vertical axis. The Earth's axis is tipped over about 23.5? from vertical. How do we define up and down in space? What would "vertical" mean? For the Earth, we can think of vertical as straight up and down with respect to the plane in which the Earth orbits the Sun (called the ecliptic). Earth's rotational axis always points in the same direction, so that the North Pole points towards the star Polaris. Think of the Earth as a spinning top, tipped over to one side. The Earth rotates around once in 24 hours - that's a rate of 1000 miles per hour!. The time it takes for the Earth to rotate completely around once is what we call a day. It's Earth's rotation that gives us night and day. The combined effect of the Earth's tilt and its orbital motion result in the seasons.

The American Red Cross A Socio-cultural Perspective essays

The American Red Cross A Socio-cultural Perspective essays Human societies of different nations and culture contain people (also social members and actors) that constantly interact with social institutions and organizations, primarily because these institutions achieve a common goal that is desirable and agreeable to an individual or group. The American Red Cross is an example of such organization, which is a humanitarian organization centering on volunteerism, and provides "relief of victims of disasters and help people prevent, prepare for, and respond to emergencies." This non-profit and independent organization offers humanitarian services such as blood donations, financial/monetary donation and funding, tissue donation, volunteerism, planned giving, and donation of As an independent humanitarian organization, the American Red Cross elicited help not only from concerned individuals in the society, but the help of other institutions and organizations as well. The American Red Cross is constantly in touch with the government and other non-profit organizations. Because it seeks to help individuals and groups in times of emergency, the ARC is considered one of the bastions of goodwill in However, despite the functional role that ARC plays in American society, some people and organization do not share the same cultural view that ARC and its supporters cultivatesthat is, the tradition of altruism, defined as the "devotion to the welfare of others" (Microsoft Encarta 2002). Coined by Auguste Comte, this term illustrates conduct that seeks goodness for the welfare of others, an act that is considered as moral. Using sociological theories of culture, three theories/perspectives discuss how people are prevented from sharing the ARC culture of altruism: hegemony, critical theory, and social distinction. Hegemony is a concept formulated by Antonio Gramsci, which represents ...

Analyzing Organisation Behavior Assignment Example | Topics and Well Written Essays - 1500 words

Analyzing Organisation Behavior - Assignment Example Democratic organisations are effective because they encourage creativity, job satisfaction and high productivity1. When companies need to make quick decisions, democratic styles becomes ineffective due to delayed decision-making process. Some companies use Laissez-faire style; under this style, leaders give their team members a lot of freedom to work and set deadlines on their own2. This style is effective where workers have the knowledge, skills and self-motivation to work. The organizational theory seeks to meet the presumed concerns and needs of the managers through providing them with theoretical frameworks that they can deploy in order to achieve the competitive advantage. Organisation theory addresses the problems of planning, organising, and controlling the organisation3. The practice of management is concerned with the practical aspects of running businesses. Companies apply the general principles of the theory of organisation to solve the challenges facing the organisation. Asda hires employees with advanced degrees in management subjects to executive positions; this is because the company believes that trained employees have equipped themselves with the theoretical aspects of the management, which they will apply in their practice. The approaches to management that companies can adopt include bureaucracy, human relations, and situational approaches. Asda’s approaches to leadership are situational and bureaucracy; the company believes that management actions are determined by certain actions outside the system or subsystem. According to situational approach, organisational actions should be based on behaviour of actions in order to ensure proper integration of the system with the environment4. Situational approach is effective to Asda because it enables the management to provide for flexibility in dealing with issues. This approach, however, has been criticised in other organisations such as Kodak and Nestle

Pharmacy Essay Example | Topics and Well Written Essays - 500 words

Pharmacy - Essay Example Another challenge that will be faced by pharmacists in the upcoming years (as it is today, too) is staying up-to-date. A pharmacist is expected to be in step with all possible new information in his/her field. This means being aware and familiar with the new medical information that is released and new meds that are developed and put on sale. As the information in our field is constantly changing, it is paramount to stay in the know. A pharmacist can overcome this challenge decently with help of keeping a close watch on medical news, reading current medical journals and participating in Continuous Education (CE) programs. In general, a pharmacist should seek out information that will broaden his/her horizons and improve overall knowledge. Regardless of the field of pharmacology we are involved in, we will need to interact with patients for sure. This is the part of work that will stay unchangeable and relevant forever. Although this challenge may be looming for some of us, working with patients is an integral part of pharmacy. The specificity of the target group pharmacists work with and considering all the characteristic aspects are very important. Thus, pharmacists should work on a patient-friendly communication style. It is important that complex medical information is delivered to patients in a way easily understood by them. Moreover, our target group typically includes people who are not in the pink, i.e. suffering from pain or illness. That should be kept in mind when working with patients in order to approach them with respect and provide qualified assistance. As pharmacists we all will face many complicated tasks and challenges during our professional career. However, right attitude, appropriate communication style and growing knowledge base, could help us to turn challenges into personally and professionally rewarding experiences. As my primary goal is to gain profound knowledge and professional qualification that would allow me to

The ethics of selling guns Essay Example | Topics and Well Written Essays - 1000 words

The ethics of selling guns - Essay Example rt into a particular country Even though it is not constitutional, mostly assault weapons, are banned for manufacture and import into the country, and all guns are barred for convicted criminals. Nonetheless, it is lawful to sell the parts required to assemble these weapons. Besides, there is no system put in place to track or register gun parts (except the receiver), and so several gun parts can be sold to criminals who can then assemble the guns for their criminal use. The question then arises, is it the ethical responsibility of gun manufacturers, dealers, and companies to close up gaps and offer tight regulations who they sell gun parts to and what type of parts they sell without infringing constitutional right and a basic freedom given to all citizens? Though it may not be constitutional to bar the production and importation of assault weapons, it is not ethical for gun manufacturers and companies to evade the law and undermine the government by making assault weapons easily acc essible, and making any gun available to a convicted criminal. The common argument that â€Å"Guns don’t kill, people do† does not apply to the utilitarian test. The correct principle is how much (dis)utility arises from selling the guns, irrespective of who shoots them. A gun manufacturer has to consider the negative utility created by those who use its guns. Nonetheless, the equally general argument that â€Å"If I don’t do it, someone else will† applies for the utilitarian test. If other producers would pick up the limp as a result of one’s decision not to sell assault weapons, leading to the similar total sales, then there is no obvious utilitarian argument for selling or against selling the firearms. On the contrary, the positive utility can be created (recreation, hunting, and self-defense) by selling guns that are not dangerous has less negative expected utility. As far as â€Å"categorical imperative† is concerned, Freeman argues that any ethical decision must be assessed

Marketing Strategy Of The Times Marketing Essay

Marketing Strategy Of The Times Marketing Essay Times Newspapers Limiteds The Times is one of the most famous newspapers based in the United Kingdom with 692,581 copies in circulation per day. The name of Times is not confined to the United Kingdom but is also a big name in the international newspaper industry. Many countries have newspapers published with the name of Times, such as New York Times, Times of India etc. The Times is published daily, with a special publication of Sunday Times. Its fame is always on the go. Recently, due the massive change in the global newspaper industry, where readers are switching to more interactive and internet based news broadcasts, The Times may have had its blow in terms of sales initially, but it has managed to survive very profitability. With leading newspapers such as The Economist, catching readers tremendously with new and improved marketing strategies, The Times has its own winning strategies. How is it coping up with this change? The marketing managers of the Times have devised a strate gy where the design, the look, the appeal of the newspaper has been changed so as to deal with intense competition, and changing readers preferences whilst bringing about increased revenue. This marketing strategy is backed with extensive marketing research to incorporate proper information in to it, and also takes into account the global context. The marketing strategy to renovate the newspapers very much deals with its e-business strategies. Overview of Newsweeks Marketing Strategy Marketing strategy is the game plan to achieve the marketing objectives as devised by the marketing manager. This game plan comprises the mission, marketing objectives, financial objectives, target markets, the positioning, the marketing mix and the information gathered through marketing research. (Donald, 1992) Mission: The Times mission to keep news circulating in an interactive way, to keep up with the real times, and maintain its strong readership throughout UK with its regular issues and throughout the world with its websites. (Times, 2009) Marketing Objectives: To narrow it down further, its marketing objectives are: To achieve higher sales To increase circulation To increase market penetration Financial Objectives: The financial objectives behind the marketing strategy are: To increase profit margin Target Markets: The Times target market is A smaller group of an elite audience who prefer quality over price. Web users to prefer to get the news on one click. Critical thinkers who want information on a wide variety of subjects. And most importantly the business people. Positioning: The Times positions itself as a thought leader in the world of journalism so that the readers jump on to the latest editions of the Times before any other having a firm impression that The Times will be covering the best news. It is a high-end newspaper which sells commentary, reports and articles that are in-depth, elaborative, interesting and reader-friendly. (Hrichorn, 2009) Strategies: How is The Times going to achieve all of this? Through three main things: Content, Layout and Advertisements. Firstly, The Times keeps a firm focus on its profound glory of original reporting in its publication, with the editorial policy that focuses on rich and fair content. This is backed by the implementation of a new and improved business models in the entire organisation. The newspaper emphasizes more on narrative reporting, and deviate from the news where the paper does not have any original piece of its own to add to. (Hrichorn, 2009) It adds a provocative element in journalism to outrage the readers, through well structured, well presented and strong opinionated articles. Its famous writers contribute articles on the hottest topics of the modern world that the readers are just dying to read. Secondly, The Times timely changes its design and redesigns through employing creativity and innovation. The purpose of the redesigns are to make the newspaper more appealing, more modern, classy, entertaining and reader friendly. The new layout contains sections on, brief news reports, essays and detailed opinioned reports, special features and reports on cultures. The Website Times Online features, online articles as well as an archive of all the in print articles. (Times, 2009) High quality paper is being used for printing the newspaper, so that readers can feel the fine class of the newspaper as soon as they take it in their hand. (Times, 2009) The marketing team of The Times tries to keep the original DNA of the newspaper intact, by just updating it and not changing it altogether. Finally, Times focuses on gaining advertisers and traffic on its website. Advertisers, too, are more inclined towards targeted audiences. The Times newspaper is focusing on a more affluent, high-taste, and deep audience, and the advertisers will be giving ads for just this small group. Whereas, there are separate advertisers for the different groups the newspaper targets. The purpose is to increase sales revenue in its target markets. Marketing Mix Product: The Times has the following product features: An attractive layout design Various sections, with rich content High-quality paper Targeted advertisements Price The Times is charged 90p every day, but 30p for students and  £1.50 on the weekends.. Distribution The distribution of The times, is in selection university shops, all business locations, and several newsstands all throughout UK. To summarise The Times marketing strategy focuses on its content, higher-quality paper and a more elite audience and to become a thought leader all in an attempt to achieve sustainability in the world of journalism with an increase in price. (Hischorn, 2009) Use of Marketing Research Information in the Marketing Strategy Marketing research is the systematic design, collection, analysis, and reporting data and findings relevant to a specific marketing situation facing the company (Kotler, 2006). The Marketing Research is a detailed process, which is very crucial to developing a sound and effective marketing strategy. In fact, it is the first step when planning to develop a marketing strategy. The marketing research process includes: Define the problem, he decision alternatives, and the research objectives Develop the Research Plan Collect the information Analyse the information Present the information Making the decision Before devising the marketing strategy for the re-launch of The Times Newspaper, the marketing team had conducted a detailed marketing research that became the foundation of the whole campaign. Research Objectives The marketing research objectives of the marketing team were to: Find out the reason why the sales of the newspaper were declining; The global conditions of the newspaper industry; The reader preferences; Analyse competitors strengths; and Search market segments unexploited by another newspaper as yet; Presenting the information of the research, analysing it and then making the decision based on them is the most crucial element of the marketing research, though the other elements also hold their respective worth. Research Findings So what did the market researchers find out? Following were some of the things that caught immediate attention of the marketing manager of The Times: The Times before 1988 was only known for celebrity and entertainment news. (Times, 2009) The newspaper had been getting fewer ads, which were on the decline of 11.7 percent as recorded by Publishers Information Bureau. This showed that the future was in red. This reduced the revenue per ad thus, affecting the overall profit of the newspaper The reason for this decline was the drastic economic affect upon the advertisers, the vast audience for which the ads were targeted to, was not working too well, and lastly, the falling quality of the newspaper was discouraging the advertisers to place ads in it repeatedly. (Richard, 2009) The newspaper was targeting mediocre readers whose curiosity for news was nonetheless for the sake of knowing things. This audience does not exist anymore. (Hrichorn, 2009) Internet has changed the news reading concept with online journals available at a mouse-click, readers now prefer to go to more catchy, speedy, and interactive delivery of news than having going through user-unfriendly layout of newspapers. Several websites serving to provide the juiciest and fasted news such as The Huffington Post, Yahoo headlines and Politico.com are changing the readership of news scenario. (Richard, 2009) As for the international scenario, more focus is towards, localizing the imprint rather than producing on the basis of mass-customization. And the need is for more fast, rich The rising newspapers of today, like The Economist are exploiting niches in the newspaper market, and focus on their quality more. They are also engaged in online journalism and are attracting readers through impressive and attractive web pages and easy navigation. (Hrichorn, 2009) Although there is abundance of information available for journalists to make use of in their articles and essay, they seldom present a proper insight in their writing. Readers want less of celebrity news, which is splattered across almost every newspaper. Research Conclusions The marketing research findings lead the marketing manager to conclude the following things that were to be incorporated in the newspaper: Times needed to clearly define its target audience and move to a more sensible and serious genre which reflected its foundation. (Times, 2009) The newspaper was in need of gaining new ads, which were not mass- targeted; Improve the print and web layout of the newspaper to appeal to the changing readers preferences; Make the content richer in terms of in-depth essays and world-wide appeal; Target a small segment; Include articles that are related to more serious issues. Enrich the online version. Therefore, with these conclusions the marketing strategy for the re-launch of the newspaper took its roots and sprung up. Effects of the Global Context in the Marketing Strategy Marketing has a lot to do with the international market. Marketers of multinational businesses detect the changes in the international market, and bring about innovation in meeting demands. Where, the international businesses bring about changes, the local businesses suffer from the consequences in the form of changed customer preferences. They get compelled to develop new marketing strategies to deal with this situation. All in all, all the businesses let it be local or international have to deal with global changes. (Kevin, 2000) What changes were there for Times to deal with? First was the international change in the readers preferences. This change was a move towards interactivity in reading from the plain text layout of the conventional newspapers. Second, was the preference towards accessibility and speed. The Times sales were greatly being affected because of this. To cope up with this, the marketing strategy was devised around redesigning the layout and the content of the newspaper. Other than the content, the inclusion of various sections in the newspaper and the website were mainly because of the changing preferences of the readers. Also, a special feature to create your own profile on the website of The Times, was something very new and a strategy to compete with the international market. E-Business Strategy Incorporated in the Marketing Strategy The Times e-business strategy involved increasing readership on its website. So the marketing strategy was kept in line with this. As part of the marketing strategy of the newspaper, was to redesign the web page. The marketing research showed that more and more readers prefer to read online now so redesigning the online layout was essential. Few things were kept in mind: the design was to be so that the readers would find easy navigation through the various interesting articles, there had to be proper illustration along with the news articles, and most importantly, a proper space for user access. What did that mean? The new e-business strategy of the newspaper was to increase reader involvement in the newspaper. So to achieve this, the designing was done so that the website contained a mix of the newspapers own content created by its expert writers and the content posted by the readers. The Times allows reader interactivity to maintain traffic on the website, through a section called comments. (Orienwell, 2009) The marketers found out that readers have accounts of social networking websites like Twitter and Facebook, so the Times sought alliance from these websites, offering the link to its website and allowing readers to comment on articles through Twitter and Facebook. To gain revenue through online operations, advertisements are encouraged for posting on the website and online subscriptions are offered. The Times e-business strategies are to exploit online journalism to the maximum. And its marketing strategy is devised keeping in mind this very important element. New Product Marketing Strategy The Times can offer an online and print supplement of The Times Youth, for the age- group of 18- 25. This is the segment that is least exploited by the competitors of The Times. This segment includes the college graduates, who will the be the leading entrepreneurs, and are just looking to indulge in the changing world, are seeking opportunities to exploit, are waiting to bring change themselves, and have a lot to say about the current situations. Mission: To develop a magazine for the youth who are ready to become the leading entrepreneurs of tomorrow and increaser market share of the newspaper through this. Marketing Objectives: To narrow it down further, its marketing objectives would be: To achieve sales To increase circulation To increase market penetration Financial Objectives: The financial objectives behind the marketing strategy would be: To increase profit margin To cover up the market research expenditure in the minimum time after the re launch. Target Markets: The target market would be the youth between 18-25 who is: Energetic; Business-minded; Political minded; and Change oriented. Positioning: The Magazine is to be a one-of-a-kind youth motivator to bring change in the business world and in the society. Strategies: The strategies could include: Creating word-of-mouth awareness of the magazine; and Catching readers from blogs and viral advertising. Marketing Mix Product: The Times Youth magazine will have sections on, business, politics, society and youth issues. Price The price would range from 20p to 25p. Distribution The limited distribution would be in colleges and Universities, and campus residents. Conclusion The Times executives are sure in the near future the newspaper will be able to achieve profitability with its top-notch marketing strategies that ensure maximum returns. As much as the marketing strategy boosts up sales, the future of the newspaper industry still poses a threat to the old lasting newspapers who have so far had their share in fame. Internet continues to threaten the way the news is being delivered, through the ever changing readers tastes and the need it brings for faster and better. More and more online publications are being developed each day as online journalism continues to exploit readers. Blogs and social networking sites are taking the lead. Future looks more reader-oriented with more and more reader participation and less and less imposition of news from reports. The internet has made readers more opinionated so the newspapers have to watch out. (Orienwell, 2009)

Policies In Atlantic Canada :: essays research papers

From the period of early contact from 1534-1736 it was concluded that Indian religion was useless and therefor did not pose an impediment in the process of converting Indians to Christianity. The process of conversion included a period of persuasion and instruction followed by baptism. The French missions were successful in areas where there was permanent Aboriginal settlement. These efforts influenced all areas of social policy especially the belief that all Aboriginals should be converted to Christianity. The period of the Royal Proclamation from 1783-1839 was a result of British Military policy that recognized the importance of First Nation allies in the victory over France. In 1755 during the initial stages of the war, the British developed an Indian department with a complete suerintendent of Indian Affairs. This was not successful in preventing colonists from appropriating First Nation land. When Britain was successful in the war with France, France ceded most of it’s North American territory and the First Nations were not satisfied being under British rule. This led to Pontiacs rebellion where several British forts were captured. The Royal Proclamation was essentially drafted on the advice of the colony concerning measures to reconcile with First Nations. It was the first constitution under British rule that recognized that the territory outside of the colonial boundaries was reserved as hunting grounds for First Nations. The Royal Proclamation was the legal base for British-Indian policy. The transition of the Royal Proclamation into Canadian social policy occurred when colonial correspondents indicated that First Nations were not longer military allies. Colonial policies were changed by an administration aimed at civilizing First Nations way of life. Of particular importance was the schooling of First Nation children. Gifts that were originally used to compensate for land surrendered to the British were now conditional on the basis of whether or not First Nation parents sent their kids to school. Those parents who did not abide by this rule were subject to criminal charges.